Public Relations and Media Relations
Patricia Maldonado is a former newspaper reporter who made the switch to public relations. Ms. Maldonado worked as a reporter for The Associated Press and The Miami Herald, where she was a member of the Pulitzer Prize-winning team of reporters, editors and researchers awarded the top prize in journalism for their work covering local city elections that were eventually overturned.
Ms. Maldonado served as communications director for the Human Services Coalition (now Catalyst Miami), a Miami nonprofit that launched an initiative to promote the Earned Income Tax Credit and free tax preparation services for lower income families in Miami-Dade and Broward counties. She also spent time as a communication coordinator for the John S. and James L. Knight Foundation.
Ms. Maldonado hosted and produced the Broward SCORE Radio Show, a weekly half-hour show for small businesses for Broward SCORE for four years. She also taught mass communications at Miami Dade College, and currently gives PR workshops to small business owners as a presenter for Broward SCORE, an all-volunteer nonprofit. She was a member of the WLRN Community Advisory Board and served as chair of the City of Miami Community Relations Board. Ms. Maldonado has a bachelor’s degree in communications and political science from the University of Miami, and a master’s degree in journalism from Boston University. She also studied Spanish at the University of Salamanca in Spain.
Patricia is also President of Little Fish Media. Little Fish Media is a privately held company based in Miami that works primarily with small and medium-sized businesses and nonprofits. The company grew out of the founder’s experience working as a reporter and in communications in the nonprofit sector.
Small businesses and nonprofits struggle to market and promote their products and services because of lack of resources. Ms. Maldonado’s specialty is media outreach and helping clients develop their own channels of communication to broaden their visibility and promote their products to customers, clients and other target audiences.